A look at the reasoning behind David Zaslav's strategy to rebrand HBO Max as Max, its failure to broaden the streamer's appeal, and the push to bring "HBO" back (Lucas Shaw/Bloomberg)

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— Welcome again! Earlier, we looked at how personality assessments are evaluation tools that help look at candidates beyond resumes. Let's look at how to use …

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Last seen: 2025-05-19 12:54

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A look at the reasoning behind David Zaslav's strategy to rebrand HBO Max as Max, its failure to broaden the streamer's appeal, and the push to bring "HBO" back (Lucas Shaw/Bloomberg)

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