Uber eyes B2B logistics push in India through state-backed open commerce network

Summary

Uber is entering India’s growing B2B logistics market by extending its partnership with the Indian government-backed nonprofit that aims to break the domination of the e-commerce duo Amazon and Walmart-backed Flipkart and widen digital commerce in the South Asian nation. On Monday, the ride-hailing giant announced it will soon launch its B2B logistics service through the Open Network for Digital Commerce (ONDC) to help businesses on the network access on-demand logistics through Uber’s 1.4 million driver network, without disclosing a specific timeline. The service will initially enable food deliveries for businesses operating on the open network, but is aimed to be expanded to e-commerce, grocery, pharmacy, and even healthcare logistics. With its new move, Uber will be available as a logistics service provider on ONDC, competing with the likes of Shiprocket (Temasek and PayPal-backed), Shadowfax (TPG, Qualcomm Ventures, and Eight Roads-backed), recent Indian unicorn Porter, and Tiger Global-backed Loadshare. It will be a white-label service and will operate similarly to Uber Direct, launched in the U.S. in 2020, but will be limited to businesses available on the ONDC network, a person familiar with the plan told TechCrunch. Uber’s foray into B2B logistics in India follows the company’s expansion in the consumer logistics space by introducing Courier XL in Delhi NCR and Mumbai earlier this month to help users deliver large goods of up to 1,653 pounds from the company’s rider app by choosing three- and four-wheeler goods carriers. The company has also been offering its regular Courier package delivery service on two-wheelers for some time. Eyeing logistics in general makes sense for Uber as the Indian logistics market is expected to grow 49% to 13.4 trillion Indian rupees ($157 billion) in the financial year 2028 from 9 trillion Indian rupees ($105 billion) in the financial year 2023, per Motilal Oswal. The move will help Uber get another business case in India, after...