Uber Freight bets big on AI tools to grow its business

Summary

Three years ago, as the pandemic caused chaos for companies big and small, Colgate-Palmolive’s chief supply chain officer Luciano Sieber orchestrated a “logistics blitz.” The result gave Sieber a better understanding of how Colgate-Palmolive moves its products around the world. But it stuck Sieber with another problem: too much data. About a year ago, Sieber says he found a solution to that problem with Uber Freight. The ride-hailing service’s long-running logistics and analytics arm has been developing new ways to wrangle large amounts of data by using artificial intelligence. Colgate-Palmolive became one of the first companies to use one of its newest products, a a logistics-focused LLM Uber Freight calls Inisights AI. Now, Uber Freight is more formally launching a suite of AI features to shippers around the world as part of its existing supply chain software. That includes an expansion of Insights AI, which Uber Freight quietly launched in 2023, as well as more than 30 AI agents built to “execute key logistics tasks throughout the freight lifecycle.” Uber Freight is not alone in trying to tame unruly supply chains with modern artificial intelligence tools. Flexport announced its own suite of AI tools in February, and there are myriad startups trying to help companies wrangle data, reduce inventory stockpiles, and better predict supply and demand. But Uber Freight is betting its AI solutions can make an immediate impact on the bottom line of both its blue-chip customers and the nearly 10,000 other shippers it works with. That’s largely because of the knowledge base and relationships it has established in the eight years since it was created to match long-haul truckers with shippers. “Supply chain is inherently a data-rich problem. It’s complex, it’s nuanced, and AI can serve a fundamental role in shaping it and accelerating it,” Uber Freight founder Lior Ron said in an interview with TechCrunch. ‘We’ve been building towards this moment’ Uber Freight began as a mor...