Digg’s founders explain how they’re building a site for humans in the AI era

Summary

The rebooted version of social site Digg aims to bring back the spirit of the old web at a time when AI-generated content is threatening to overwhelm traditional social media platforms, drowning out the voices of real people. This presents an opportunity to build a social site for the AI era, where the people who create content and manage online communities are given a bigger stake in a platform’s success, Digg’s founders think. A Web 2.0-era news aggregation giant, Digg was once valued at $175 million at its height back in 2008 and is now being given new life under the direction of its original founder, Kevin Rose, and Reddit co-founder Alexis Ohanian. The two recently teamed up to announce a new vision for Digg, which will focus on enabling discovery and community, the way that the early internet once allowed for. Speaking at The Wall Street Journal’s Future of Everything conference on Thursday, the founders offered more insight as to how they plan to accomplish that goal with the Digg reboot. Initially, the two touched on problems they encountered in the earlier days of social media, with Ohanian recalling how he chose to resign from Reddit’s board over disagreements about the company’s approach to hate speech that he felt was bad for society and the business. For instance, the company was allowing a forum on Reddit called “r/WatchPeopleDie” to continue operating up until the Christchurch mass shooting, which caught the attention of the media, he said. It was only then that Reddit decided to adjust its policies around violence and gore on the platform. After Reddit, Ohanian went on to found venture capital firm Seven Seven Six, where he says he’s focused on building businesses that are more “values-aligned.” He said he sees Digg as another step in that direction. Rose reflected on the early days of machine learning, where the technology was often used to reward posts on which people would rant about the “most obscure, kind of fringe-y weirdness,” he said. “Someti...