How ad agency WPP is embracing AI tools, despite the threat to its creative business, as its stock falls 50% in seven years; its WPP Open platform has 50K users (Daniel Thomas/Financial Times)

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How ad agency WPP is embracing AI tools, despite the threat to its creative business, as its stock falls 50% in seven years; its WPP Open platform has 50K users (Daniel Thomas/Financial Times)

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