The Browser Company launches its AI-first browser, Dia, in beta

Summary

Traditional web tools are facing an existential crisis as AI products and tools increasingly eat up attention — and therefore market share and money — from a wide swathe of products that people have used for years to interact with the internet. At least, that’s what The Browser Company seems to think is happening. The company last year decided to stop developing its popular web browser Arc, acknowledging that while Arc was popular among enthusiasts, it never hit scale as it presented too steep a learning curve to reach mass adoption. The startup has since been heads-down on developing a browser that bakes in AI at the heart of the browser. That browser, called Dia, is now available for use in beta, though you’ll need an invite to try it out. The Browser Company’s CEO Josh Miller has of late acknowledged how people have been using AI tools for all sorts of tasks, and Dia is a reflection of that. By giving users an AI interface within the browser itself, where a majority of work is done these days, the company is hoping to slide into the user flow and give people an easy way to use AI, cutting out the need to visit the sites for tools like ChatGPT, Perplexity and Claude. Image Credits: The Browser Company Up front, Dia presents a straightforward interface. The browser is based on Chromium, the open-source browser project backed by Google, so it has a familiar look and feel. The marquee feature here is the AI smarts, of course. Besides letting you type in website names and search terms, Dia’s URL bar acts as the interface for its in-built AI chatbot. The bot can search the web for you, summarize files that you upload, and can automatically switch between chat and search functions. Users can also ask questions about all the tabs they have open, and the bot can even write up a draft based on the contents of those tabs. To set your preferences, all you have to do is talk to the chatbot to customize its tone of voice, style of writing, and settings for coding. Via an opt-i...