Lyft ramps up its ad business with three new ad formats; CEO David Risher said that Lyft is on track to reach a $100M annualized ad revenue run rate by 2025 end (Kerry Flynn/Axios)

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Lyft ramps up its ad business with three new ad formats; CEO David Risher said that Lyft is on track to reach a $100M annualized ad revenue run rate by 2025 end (Kerry Flynn/Axios)

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