Face it: you're a crazy person

Summary

I meet a lot of people who don’t like their jobs, and when I ask them what they’d rather do instead, about 75% say something like, “Oh, I dunno, I’d really love to run a little coffee shop.” If I’m feeling mischievous that day, I ask them one question: “Where would you get the coffee beans?”If that’s a stumper, here are some followups:Which kind of coffee mug is best?How much does a La Marzocco espresso machine cost?Would you bake your blueberry muffins in-house or would you buy them from a third party?What software do you want to use for your point-of-sale system? What about for scheduling shifts?What do you do when your assistant manager calls you at 6am and says they can’t come into work because they have diarrhea?The point of the Coffee Beans Procedure is this: if you can’t answer those questions, if you don’t even find them interesting, then you should not open a coffee shop, because this is how you will spend your days as a cafe owner. You will not be sitting droopy-lidded in an easy chair, sipping a latte and greeting your regulars as you page through Anna Karenina. You will be running a small business that sells hot bean water.The Coffee Beans Procedure is a way of doing what psychologists call unpacking. Our imaginations are inherently limited; they can’t include all details at once. (Otherwise you run into Borges’ map problem—if you want a map that contains all the details of the territory that it’s supposed to represent, then the map has to be the size of the territory itself.) Unpacking is a way of re-inflating all the little particulars that had to be flattened so your imagination could produce a quick preview of the future, like turning a napkin sketch into a blueprint.When people have a hard time figuring out what to do with their lives, it’s often because they haven’t unpacked. For example, in grad school I worked with lots of undergrads who thought they wanted to be professors. Then I’d send ‘em to my advisor Dan, and he would unpack them in 10 seco...