Google Shifts goo.gl Policy: Inactive Links Deactivated, Active Links Preserved

Summary

While we previously announced discontinuing support for all goo.gl URLs after August 25, 2025, we've adjusted our approach in order to preserve actively used links.We understand these links are embedded in countless documents, videos, posts and more, and we appreciate the input received.Nine months ago, we redirected URLs that showed no activity in late 2024 to a message specifying that the link would be deactivated in August, and these are the only links targeted to be deactivated. If you get a message that states, “This link will no longer work in the near future”, the link won't work after August 25 and we recommend transitioning to another URL shortener if you haven’t already.All other goo.gl links will be preserved and will continue to function as normal. To check if your link will be retained, visit the link today. If your link redirects you without a message, it will continue to work.