Pronto’s 10-minute house help pitch sparked a 3.6x valuation jump in just 90 days

Summary

In 2025, the average urban Indian no longer needs to wait very long for much (except at government offices and in traffic): They simply have to order what they need from an app, and it’ll be delivered within minutes. The explosion of quick-commerce in the country has meant that millions of Indians are getting increasingly used to not having to wait for deliveries, or step out of their homes, as startups vie to make almost everything, from food and groceries to smartphones and gaming consoles, available within minutes. It seems investors, too, don’t want to wait long: A budding startup out of New Delhi called Pronto, which lets users book and avail cleaning, laundry and home services within 10 minutes, has tripled its valuation in less than 90 days. It was only in May when Pronto raised a $2 million seed round at a $12.5 million valuation. The startup has now raised an $11 million Series A round at a post-money valuation of $45 million, co-led by General Catalyst and Glade Brook Capital. Existing investor Bain Capital Ventures also participated in this round. The new funding comes in the wake of solid traction: Pronto claims its revenue has risen by nearly five times, founder and CEO Anjali Sardana told TechCrunch, since it came out of stealth barely three months ago. The startup now has bookings numbering in the “four-digits” every day, and expects annual recurring revenue in the range of $750,000 to $1.5 million, Sardana said, though she declined to disclose exact figures. Pronto founder and CEO Anjali Sardana with workersImage Credits:Pronto “It largely comes down to two things: one being momentum and the insane speed at which we were scaling, as well as just investors recognizing the quality of the team and how fast we were executing,” Sardana said, explaining what led investors to fund the Series A so soon after its seed round. For investors, Sardana seems to be the primary reason they bet this early. “We were very impressed by Anjali,” said Rahul Garg, a partne...