Can't pay, won't pay: streaming services are driving viewers back to piracy

Summary

With a trip to Florence booked, all I want is to rewatch Medici. The 2016 historical drama series tells of the rise of the powerful Florentine banking dynasty, and with it, the story of the Renaissance. Until recently, I could simply have gone to Netflix and found it there, alongside a wide array of award-winning and obscure titles. But when I Google the show in 2025, the Netflix link only takes me to a blank page. I don’t see it on HBO Max, Disney+, Apple TV+, or any of the smaller streaming platforms. On Amazon Prime I am required to buy each of the three seasons or 24 episodes separately, whereupon they would be stored in a library subject to overnight deletion. Raised in the land of The Pirate Bay, the Swedish torrent index, I feel, for the first time in a decade, a nostalgia for the high seas of digital piracy. And I am not alone.The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more.For my teenage self in the 00s, torrenting was the norm. Need the new Coldplay album on your iPod? The Pirate Bay. The 1968 adaptation of Romeo and Juliet? The Pirate Bay. Whatever you needed was accessible with just a couple of clicks. But as smartphones proliferated, so did Spotify, the music streaming platform that is also headquartered in Sweden. The same Scandinavian country had become a hub of illegal torrenting and simultaneously conjured forth its solution.“Spotify would never have seen the light of day without The Pirate Bay,” Per Sundin, the then managing director of Universal Music Sweden, reflected in 2011. But music torrenting died out as we all either listened with ads or paid for the subscription. And when Netflix launched in Sweden in late 2012, open talk of torrenting moving images also stopped. Most of the big shows and a great collection of award-winning films could all be found for just 79 SEK (£6) a month. Meanwhile, the three founders of The Pirate Bay were arrested and eventually jailed. ...