Meta rolls out AI-powered translations to creators globally, starting with English and Spanish

Summary

Meta is rolling out an AI-powered voice translation feature to all users on Facebook and Instagram globally, the company announced on Tuesday. The new feature, which is available in any market where Meta AI is available, allows creators to translate content into other languages so it can be viewed by a broader audience. The feature was first announced at Meta’s Connect developer conference last year, where the company said it would pilot test automatic translations of creators’ voices in reels across both Facebook and Instagram. Meta notes that the AI translations will use the sound and tone of the creator’s own voice to make the dubbed voice sound authentic when translating the content to a new language. In addition, creators can optionally use a lip sync feature to align the translation with their lip movements, which makes it seem more natural. Image Credits:Meta At launch, the feature supports translations from English to Spanish and vice versa, with more languages to be added over time. These AI translations are available to Facebook creators with 1,000 or more followers and all public Instagram accounts globally, where Meta AI is offered. To access the option, creators can click on “Translate your voice with Meta AI” before publishing their reel. Creators can then toggle the button to turn on translations and choose if they want to include lip syncing, too. When they click “Share now” to publish their reel, the translation will be available automatically. Creators can view translations and lip syncs before they’re posted publicly, and can toggle off either option at any time. (Rejecting the translation won’t impact the original reel, the company notes.) Viewers watching the translated reel will see a notice at the bottom that indicates it was translated with Meta AI. Those who don’t want to see translated reels in select languages can disable this in the settings menu. Image Credits:Meta Creators are also gaining access to a new metric in their Insights panel,...