Teletext in North America

Summary

>>> 2025-08-25 teletext in north america (PDF) I have an ongoing fascination with "interactive TV": a series of efforts, starting in the 1990s and continuing today, to drag the humble living room television into the world of the computer. One of the big appeals of interactive TV was adoption, the average household had a TV long before the average household had a computer. So, it seems like interactive TV services should have proliferated before personal computers, at least following the logic that many in the industry did at the time. This wasn't untrue! In the UK, for example, Ceefax was a widespread success by the 1980s. In general, TV-based teletext systems were pretty common in Europe. In North America, they never had much of an impact---but not for lack of trying. In fact, there were multiple competing efforts at teletext in the US and Canada, and it may very well have been the sheer number of independent efforts that sunk the whole idea. But let's start at the beginning. The BBC went live with Ceefax in 1974, the culmination of years of prototype development and test broadcasts over the BBC network. Ceefax was quickly joined by other teletext standards in Europe, and the concept enjoyed a high level of adoption. This must have caught the attention of many in the television industry on this side of the ocean, but it was Bonneville International that first bit [1]. Its premier holding, KSL-TV of Salt Lake City, has an influence larger than its name suggests: KSL was carried by an extensive repeater network and reached a large portion of the population throughout the Mountain States. Because of the wide reach of KSL and the even wider reach of the religion that relied on Bonneville for communications, Bonneville was also an early innovator in satellite distribution of television and data. These were ingredients that made for a promising teletext network, one that could quickly reach a large audience and expand to broader television networks through satellite dist...