Spotify launches a messaging feature in a bid to become more social

Summary

Spotify is introducing a way for you to chat with your friends on the app in a bid to become a more social content consumption app. Users have shared Spotify links for music and podcasts with others outside the platform for years. With this feature, Spotify wants users to do more of that within the app while also keeping the history of shared content, so users don’t have to go search for a song. Messages are only one-on-one, and you can only start a chat with someone with whom you have previously shared content. That means if you have a collaborative playlist with someone, or have joined a jam or a blend, you can start a conversation with them. This also applies to people on a Family or Duo plan with you. Once you send a request, they will have to approve it to start a conversation. Image Credits: Spotify Outside of Spotify, if someone sends a Spotify link to you on platforms like Instagram, Facebook, WhatsApp, Snapchat, or TikTok, you can tap on it and approve their request to chat. Alternatively, you can send an invite link to someone in your contacts. The company said that users should continue sharing content outside Spotify, and the new message feature is a “complement” to that. Image Credits: Spotify Users can access messages by tapping on their profile pictures and accessing conversations under the Messages section on the hover bar located on the left. They can react to specific messages using emoji as well. The company said that messages are encrypted at rest and in transit; however, messages are not protected by end-to-end transcription. The company proactively looks at messages to check if they are breaking its rules. What’s more, Spotify said that users can report messages, and the company will investigate those messages against its terms of service and platform rules. Techcrunch event San Francisco | October 27-29, 2025 Image Credits: Spotify Last month, Spotify Chief Product and Technology Officer Gustav Söderström hinted during the company’s quarterly ...