YouTube's sneaky AI 'experiment'

Summary

Something strange has been happening on YouTube over the past few weeks. After being uploaded, some videos have been subtly augmented, their appearance changing without their creators doing anything. Viewers have noticed “extra punchy shadows,” “weirdly sharp edges,” and a smoothed-out look to footage that makes it look “like plastic.” Many people have come to the same conclusion: YouTube is using AI to tweak videos on its platform, without creators’ knowledge.A multimedia artist going by the name Mr. Bravo, whose YouTube videos feature “an authentic 80s aesthetic” achieved by running his videos through a VCR, wrote on Reddit that his videos look “completely different to what was originally uploaded.” “A big part of the videos charm is the VHS look and the grainy, washed out video quality,” he wrote. YouTube’s filter obscured this labor-intensive quality: “It is ridiculous that YouTube can add features like this that completely change the content,” he wrote. Another YouTuber, Rhett Shull, posted a video last week about what was happening to his video shorts, and those of his friend Rick Beato. Both run wildly popular music channels, with more than 700,000 and 5 million subscribers, respectively. In his video, Shull says he believes that “AI upscaling” is being used—a process that increases an image’s resolution and detail—and is concerned about what it could signal to his audience. “I think it’s gonna lead people to think that I am using AI to create my videos. Or that it’s been deepfaked. Or that I’m cutting corners somehow,” he said. “It will inevitably erode viewers’ trust in my content.”Fakery is a widespread concern in the AI era, when media can be generated, enhanced, or modified with little effort. The same pixel-filled rectangle could contain the work of someone who spent time and energy and had the courage to perform publicly, or of someone who sits in bed typing prompts and splicing clips in order to make a few bucks. Viewers who don’t want to be fooled by...