Way to Address Product Design Failure

Summary

We live in an age of shitty product design and no customer support. Stuff breaks because it's poorly made, and then you have no recourse but to throw it into the trash, because it's unrepairable. If you try to get someone on the line, it's endless sub-menus before you finally get a live person overseas, who struggles with the language and has not been empowered by their bosses to actually solve your problem.Here, however, we have a product design failure that was handled masterfully.I think Peak Design, which designs and makes travel gear, is a great company. I own two of their bags and they've never let me down. They're also a B-Corp and an employee-owned company, which I like. I was excited to learn they'd expanded from bags into carry-on rollers, as I think there's a dearth of good design in that space, and I wrote about the launch of their Roller Pro (which I do not own).Peak Design fans have started a subReddit where they review the company's products and post mods and hacks. Recently an owner of their new Roller Pro posted this: "Took my bag out of the overhead compartment on the first flight segment to find the handle no longer attached to the carbon fiber tube. Has been used for a total of 12 days travel. I could live with the squeak/fart noises but this is going to make things very difficult."And all of us have had something like this happen to us. What happens next? You try to call the company, and can't get through. Or you do get through, and get the run-around. E-mails go unanswered. You try to fix it yourself, but you can't. You throw the thing out.However, it appears Peak Design monitors this subReddit, and they responded immediately. Within two hours of the post above going live, Robb Jankura, the company's Principal Design Engineer, made a video to the customer--not just apologizing, but trying to help the customer improvise a fix. Jankura recognizes that the customer has been inconvenienced on the road, is taking ownership of the problem, and is try...