Alexa+ comes to new Fire TV devices with AI-powered conversations

Summary

At Amazon’s fall hardware event, the company announced will bring its upgraded AI, Alexa+, to its Fire TV devices. With Alexa+, Fire TV users will have access to expanded capabilities, like the ability to ask the AI more complex questions, get more tailored recommendations, find specific scenes in movies, and more. For instance, Fire TV owners could previously ask Alexa+ for recommendations beyond basic questions, like “what’s a good movie for a family movie night?” Now, they could also ask for a recommendation that’s similar to a show they had binged last weekend, or for something featuring a favorite actor, among other things. In addition, users can ask Alexa+ questions while they watch, including things like where something was filmed, where you know that actor from, questions about the soundtrack, or get behind-the-scenes trivia. During live sporting events, Alexa+ can tell you the score from your favorite team, share player stats, and help you find live events across streaming services like Prime Video, Sling TV, DirecTV, and Fubo. You can also ask for information about a prior game’s highlights and commentary. Another feature will let you use Alexa+ to find the right scene in a movie or show, just by asking in natural language voice commands. Initially, this feature works with “thousands” of titles on Prime Video, with more coming soon across other platforms, Amazon said. Image Credits:Amazon Meanwhile, the Fire TV software interface will offer improvements in areas like its Channel Guide, Watchlist, Continue Watching row, and live TV and sports discovery features. Amazon also announced a new lineup of Fire TV devices, including Fire TV 2-Series, 4-Series, Omni QLED TVs, and a new streaming stick called the Fire TV 4K Select. These devices will also be the first to receive the Alexa+ upgrade, along with select TVs from Panasonic and Hisense. Techcrunch event San Francisco | October 27-29, 2025 In 2025 alone, Amazon has launched 250 TVs with its various hardwar...