Oura launches Ring 4 Ceramic collection, new charging case, and a ‘health panel’ feature

Summary

Oura announced on Tuesday that it’s launching Oura Ring 4 Ceramic, its first collection of smart rings that doesn’t feature metallic finishes. The company also announced its first-ever charging case, a new Health Panels feature that lets members schedule bloodwork directly in the Oura app, multi-ring support, and more. The new Oura Ring 4 Ceramic is made from zirconia ceramic, which the company says allows for durability and lightweight comfort. Oura describes its new ceramic collection as combining “style and comfort.” Oura says that, unlike painted or coated finishes, the color on the rings comes from natural minerals in the ceramic itself, so it stays vibrant and doesn’t fade over time. Oura Ring 4 Ceramic comes with a Polishing Pad that can wipe off scuffs that may be caused by softer metals, like those found in cookware or dumbbells. To avoid scuffing, Oura suggests wearing the ring on your non-dominant hand to avoid unnecessary impact. The ring comes in four colors: Tide, Cloud, Petal, and Midnight. The collection is priced at $499, with membership pricing at $5.99 per month or $69.99 per year. The rings are available in sizes 4-15. Image Credits:Oura “We want to give people even more reasons to wear an Oura ring, and we’re doing that with the Oura Ring 4 Ceramic collection,” Oura VP of Consumer Software Product, Jason Russell, told TechCrunch in an interview. “They are made from this ceramic zirconia material that’s very unique. It’s traditionally more what you’d see in watchmaking or jewelry. And you can see the colors are youthful, they’re expressive, but also neutral enough for everyday wear.” “And you know, this is really a product that’s not just a tech product,” Russell continued. “It’s something that you wear on your body visibly. And we think a lot about how do we give people new ways to express themselves? Find a ring that really suits their vibe and how they want to communicate that vibe to the world, and Oura Ring 4 Ceramic is a new way to do that....