GWI: Time spent on social media globally peaked in 2022 and is steadily declining; North America is the exception, with usage up 15% in 2024 compared to Europe (John Burn-Murdoch/Financial Times)

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— Every so often, we find ourselves in the middle of a massive technological wave that starts to upend our presumptions and our ideas about the past, present, and future.

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GWI: Time spent on social media globally peaked in 2022 and is steadily declining; North America is the exception, with usage up 15% in 2024 compared to Europe (John Burn-Murdoch/Financial Times)

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