VLGE is making it easier to world build and shop on Roblox

Summary

In Evelyn Mora’s early career, she realized that fashion designers, although often deeply focused on sustainability, couldn’t stage environmentally friendly large-scale fashion shows. In 2021, she launched VLGE, a gaming and immersive-world-building platform that specializes in working with brands. It lets brands build their own worlds, fill them with interactive content and games, and export said worlds to other platforms like Roblox. The product is revolutionizing what shopping could be in the future — a world where brands can create interactive worlds to connect with Gen Z rather than hosting fashion shows and filming campaigns. VLGE has worked with names such as Lancome, Charlotte Tilbury, and Vogue Scandinavia, and has raised a total of $5 million in capital from investors such as Lammont J. du Pont of the du Pont family, L’Oreal Group, and the British Fashion Council. It made headlines for launching the world’s first 3D and gamified fashion week. On Thursday, it announced plans to take things one step further. It said 50 fashion brands would launch their shoppable worlds for World Fashion Week, all powered by VLGE. World Fashion Week is an initiative of VLGE and is supposed to act as a bridge for creators to launch shoppable games on other platforms, like Roblox. Image Credits:Lucie Baudi Mora said this is the brand’s first large-scale activation, showing how the platform can let users build across browsers and, first, on Roblox, in real time. She decided to focus on making Roblox easier for brands to use because of the market potential, she said. VLGE is also compatible with Unreal Engine and is working on compatibility with Meta Horizon World. “This is significant because Roblox has become fashion’s most powerful youth frontier, yet until now, world-building there has been costly, technical, and complex,” Mora told TechCrunch. “We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.” In...