Harnessing America's Heat Pump Moment

Summary

Editor’s note: This is a guest post by Joseph DeNatale, an entrepreneur and project coordinator at Jetson Home. It originally appeared in Climate Drift earlier this year, and is republished on Heat Pumped with permission. Joseph interviewed me when he was researching the piece, and I was excited to see that the final product touched many topics that I've been wanting to write about. A big thank you to Joseph and Climate Drift for sharing with the Heat Pumped community - it's incredibly in-depth. Since there’s so much to digest, we’re splitting it up into 5 parts that we'll be sharing over the next few weeks. Why Execution Is Everything: A Personal PerspectiveAs a small business owner, I’ve built a career not around inventing new things, but around making things happen: making sure systems run smoothly, projects get completed on time, and clients feel taken care of. My work has been rooted in the real-world, hands-on, often chaotic rhythm of operations, logistics, and direct client service. Whether it’s organizing teams to execute live events, refining workflows to scale a growing business, or managing the delicate art of closing a sale, I’ve learned one simple truth: the hardest part is never the idea. It’s the execution.So when I began diving into the world of home electrification—particularly heat pumps—that same truth surfaced again, just with higher stakes. The technology isn’t the issue. In fact, the technology is there. It’s been there for decades, and it is continuing to improve. We’re not waiting on some magical breakthrough or futuristic device. We’re waiting on people—mostly homeowners and home contractors, but also manufacturers and policy makers—to embrace, understand, and implement what already works.This piece isn’t about reinventing the wheel. It’s about understanding why we’re not using the wheel we already have—and what it’s going to take, from the human side of the equation, to make heat pumps the obvious, accessible, and default choice for million...