Project Amplify: Powered footwear for running and walking

Summary

Nike is unveiling Project Amplify: the world’s first powered footwear system for running and walking, designed to help everyday athletes go a little bit faster and farther — all with less effort.Engineered to augment natural lower leg and ankle movement, the Project Amplify system breaks the perception of possibility by providing an unparalleled boost to anyone who wants to move, creating a new future for running, jogging and walking. Built on motion algorithms informed by the Nike Sport Research Lab, the first-generation footwear system is comprised of a lightweight, powerful motor; drive belt; and rechargeable cuff battery that seamlessly integrate with a carbon fiber–plated running shoe that can be worn with or without the robotics system.This makes it easier for everyday athletes to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. Each application reflects Nike’s unmatched commitment to solving problems for athletes, improving their experience and powering the future of sport. What’s more: Project Amplify represents one of four major technological advances Nike is unveiling this month, joining innovations across Air apparel, advanced cooling, and mind science in demonstrating the depth, breadth and impact of the brand’s commitment to athlete-centered innovation. “Our job is to dream big while keeping athletes at the center,” says Michael Donaghu, VP of Create The Future, Emerging Sport and Innovation. “Project Amplify started with a single question: What if we could find a way to help athletes move faster and farther with less energy and a lot more fun? At its core, Project Amplify is about seamlessly adding a little more power to your stride. The fun comes from realizing you can do more than you thought you could — whatever ‘more’ means to you.”Akin to how electric bikes have made it easier to ride farther and mor...