IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap)

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About This Page This is a Techmeme archive page. It shows how the site appeared at 9:25 AM ET, November 20, 2025. The most current version of the site as always is available at our home page. To view an earlier snapshot click here and then modify the date indicated.

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