Many LinkedIn users put part-time job-level effort to maintain their pages; LinkedIn: 85% of FTSE 100 CEOs have a presence on the platform, up from 12% in 2023 (Bethan Staton/Financial Times)

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— There's a long history of “middleware” in our industry. Everyone wants it. There's always a hot one, but it rarely makes to the finish line and often disappoints.

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Many LinkedIn users put part-time job-level effort to maintain their pages; LinkedIn: 85% of FTSE 100 CEOs have a presence on the platform, up from 12% in 2023 (Bethan Staton/Financial Times)

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