Apple rolls out Priority Notifications as Apple Intelligence expands to EU

Summary

Apple Intelligence, the iPhone maker’s suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple’s AI to highlight your most time-sensitive notifications in a new format. Other updates are coming to the Image Playground app and the Mac. Plus, Apple Intelligence is now available to iPhone and iPad users in the EU and on the Apple Vision Pro headset in U.S. English. The changes are rolling out with the release of Apple software, iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4. Apple notes that its AI features are also available in a number of new languages, including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified). Localized English has also been added for both Singapore and India. Though Apple Intelligence was introduced at the company’s Worldwide Developer Conference last year as its new generative AI offering, the reality is that Apple was not prepared to release all its AI-powered features at once. That’s led to a slow and steady rollout of numerous AI updates since the release of iOS 18.1 where Apple Intelligence first went live. For instance, features like ChatGPT integration, Image Playground, and others didn’t arrive until iOS 18.2 (and iPadOS 18.2, macOS Sequoia 15.2) months later. Image Credits:Apple Among the new additions coming today, Priority Notifications may be the most useful if successfully implemented. Now, instead of having to dig for important updates across all your notifications — which often include non-essential updates and other marketing messages from apps — you’ll be able to see those that deserve attention appear at the top of the stack. Other Apple Intelligence improvements arriving today include an ability to create a “memory movie” on Mac by typing a description, an added Sketch style in Apple’s AI image generation app, Image Playgrou...