Amazon Web Services’ annual tech conference AWS re:Invent has wrapped up another day with a deluge of product news and keynotes — plus the obligatory customer success stories. The unsurprising theme is AI for the enterprise. This year it’s all about upgrades that give customers greater control to customize AI agents, including one that AWS claims can learn from you and then work independently for days. AWS re:Invent 2025, which runs through December 5, started with a keynote from AWS CEO Matt Garman, who leaned into the idea that AI agents can unlock the “true value” of AI. “AI assistants are starting to give way to AI agents that can perform tasks and automate on your behalf,” he said during the December 2 keynote. “This is where we’re starting to see material business returns from your AI investments.” On Dec. 3, the conference pressed on with its AI agents messaging as well as deeper dives into customer stories. Swami Sivasubramanian, vice president of Agentic AI at AWS, gave one of the keynote talks. To say he was bullish is perhaps understating the vibe. “We are living in times of great change,” Sivasubramanian said during the talk. “For the first time in history, we can describe what we want to accomplish in natural language, and agents generate the plan. They write the code, call the necessary tools and execute the complete solution. Agents give you the freedom to build without limits, accelerating how quickly you can go from idea to impact in a big way.” While AI agent news promises to be a persistent presence throughout AWS re:Invent 2025, there were other announcements, too. Here is a roundup of the ones that got our attention. TechCrunch will update this article, with the newest insights at the top, through the end of AWS re:Invent. Be sure to check back. Doubling down on LLMs AWS announced more tools for enterprise customers to create their own models. Specifically, AWS said it is adding new capabilities for both Amazon Bedrock and Amazon SageMaker AI to...
First seen: 2025-12-04 00:02
Last seen: 2025-12-04 19:13