Gitlab Bluesky Tips

Summary

Developer Advocacy on Social Media Introduction Developer Advocacy builds out their thought leadership through social media and community engagement. The tips and strategies shared here can be used by team members and the wider community to help build their own profile as an evangelist and advocate for GitLab. Topics: Education and Learning: Tips from own experience. Workshops, slides, blog posts, videos, etc. Events live posts. Amplify talks with screenshots, pictures and messages. Release Evangelism: Share feature insights with personal views. Community and customer best practices and GitLab insights. Contributions to GitLab, encouraging customers to co-create with GitLab. UTM Tracking Developer Advocates at GitLab are encouraged to add UTMs for URL tagging and tracking to provide analytics and insights on how well content shares are performing. This method helps to verify KPI metrics. Target Platforms LinkedIn is the main target platform for content distribution, release evangelism, and customer engagement. Note: With the platform changes on Twitter/X in 2024, and lack of content engagements thereof, we have de-prioritzed Twitter/X as platform for Developer Advocates in FY25Q4. Social platform evaluations: The following sections provide best practices for social media to increase engagement, reach, and amplify content. Message Tips Keep the message short and appealing. If you have multiple sentences, break them down into a list. 💡 Use emoji as list markers, this one to learn something. 🏗 This way users learn what you want to share and build together, for example CI/CD. 🔥 Pick the right emoji, this one expresses a fast success for example. 🛡️ This emoji can be security related. 🌱 Starting something new, or first MR merged as contribution can be illustrated with this emoji. Use 3-4 hashtags at maximum, at the end of the message. LinkedIn allows to search for hashtags, but will not amplify content with many hashtags similar to Instagram or Threads. #development and ...