Europe needs its own social media platforms to safeguard sovereignty

Summary

Social media has emerged as the central nervous system of global communication, shaping politics, culture, and identity. Yet, Europe’s digital public square is not its own. Over 80% of the continent’s social media activity flows through platforms headquartered in the United States—Meta (Facebook, Instagram), Alphabet (YouTube), and X (Twitter)—creating a dependency that undermines Europe’s autonomy. Recently, it has become increasingly clear that European companies urgently need to build Europe’s own sovereign social media ecosystem to counter disinformation, protect democratic integrity, preserve cultural diversity, and reclaim control from US corporate and geopolitical interests. Europe’s sovereignty in the 21st century is at stake. The threat of US interference: Disinformation as a geopolitical weapon The 2016 Brexit referendum exposed how US-based actors exploited European vulnerabilities. For example, Cambridge Analytica harvested data from 87 million Facebook users—including millions of Europeans—to micro-target voters with divisive ads. Leaked documents revealed campaigns designed to inflame anti-EU sentiment, demonstrating how US corporate tools can destabilize European unity. Moreover, false narratives about voter fraud propagated by US politicians on Twitter and Facebook flooded European networks, bolstering extreme movements. In Germany, the “Querdenker” movement leveraged these claims to protest COVID-19 measures, while in other countries, several disinformation groups backed by US billionaires amplified baseless accusations about election rigging. It is important to understand that US platforms optimize for engagement and their owners interests, not truth. During France’s 2022 presidential race, YouTube’s algorithm disproportionately recommended far-right candidate Éric Zemmour, boosting his visibility despite his marginal polling. Researchers found that 60% of French-language election content on YouTube contained misinformation, much of it algorithmica...