I'm getting fed up of making the rich, richer

Summary

I’m getting fed up of making the rich, richer 15th of April 2025 That heading is a perfect summary of where I’m at right now. I’ve been in a bit of a turmoil-driven thinking period recently and I can’t shake the thought that what I set Set Studio up for isn’t being truly fulfilled. I think I need to change that. I always wanted the studio to do net good and give back as much — if not more — than it takes. The thing is, running a studio that supports staff is hard, so naturally, you take on projects that you might not fully be behind. We’ve done great work — and continue to do so — but collectively, we’re all a bit burned out with Marketing™ oriented and KPI-chasing work. We’re very lucky that we still get opportunities to work with fantastic clients that truly understand what they’re about too. For example, we’re working with Lefroy Brooks right now and man, they know their stuff. They’re a joy to work with and most importantly, they respect the user, so are fully behind all of our efforts to make a website that truly works for everyone. Clients like that are rare though. They’re really rare. Working with clients like Lefroy Brooks and Jamie Clarke — people that care so much for the web — has 100% contributed to my thinking recently because I’m constantly thinking “why can’t more clients be like this?” and I think they can when you approach things a bit differently. I want to position Set Studio and Piccalilli with the following principles: We share as much as we possibly can of the work we do and how we do it, resulting in us providing free — at the point of entry — real-world education material. We focus our work on campaigns, movements and other efforts that bring tangible, progressive change to society. Working in the open I’ve forever been obsessed with sharing knowledge. It’s why I’ve blogged so relentlessly over the years because I feel a constant debt to a community that shared so much when I started out. The thing is, when I started out around 2008, so much...