Juicyjam: Thai Authorities Use Online Doxxing to Suppress Dissent

Summary

Abstract A sustained, coordinated social media harassment and doxxing campaign – which we codenamed JUICYJAM – targeting the pro-democracy movement in Thailand has run uninterrupted, and unchallenged, since at least August 2020. We define doxxing as the search for and the publication of an individual’s personal data on the Internet with malicious intent, in this instance, to suppress and harass the Thai pro-democracy movement. The operation utilized an inauthentic persona over multiple social media platforms (primarily X and Facebook) to target pro-democracy protesters by doxxing individuals, continuously harassing them, and instructing followers to report them to the police. Through our analysis of public social media posts we determined that the campaign was not only inauthentic, but the information revealed could not have been reasonably sourced from a private individual. Thanks to a public leak of confidential military and police documents in March 2025, we can now attribute the campaign to the Royal Thai Armed Forces and/or the Royal Thai Police. With a high rate of following and engagement across platforms, JUICYJAM is an uncommon instance of a successful state-sponsored influence operation. JUICYJAM’s tactics support a larger network of judicial harassment and democratic suppression that is infrequently enforced by social media platforms, but poses a significant threat to civil society. Key Findings Since at least August 2020, a coordinated social media harassment and doxxing campaign targeting the Thai pro-democracy movement has run uninterrupted and unchallenged. We codenamed it JUICYJAM. Thanks to a public leak of confidential military and police documents that occurred in March 2025, we can now attribute the campaign to the Royal Thai Armed Forces and/or the Royal Thai Police, whose online repression efforts have allegedly been merged into a joint “Cyber Team” since 2023. The campaign operates within a broader context of dissent repression tactics, both o...