Google Play sees 47% decline in apps since start of last year

Summary

Google Play’s app marketplace is losing apps. From the start of 2024 to present, the Android app marketplace went from hosting about 3.4 million apps worldwide to just around 1.8 million, according to a new analysis by app intelligence provider Appfigures. That’s a decline of about 47%, representing a significant purge of the apps that have been available to Android users globally. The decline is not part of some larger global trend, the firm also notes. During the same period, Apple’s iOS App Store went from hosting 1.6 million apps to now just around 1.64 million apps, for instance — a slight increase. In Google’s case, the decline in apps could be a relief for Android device owners who have had to sort through scammy, spammy, and otherwise poor-quality apps to find the best ones to install. The reduction could also help developers who have had to fight for visibility. Over the years, Google Play’s less stringent requirements for app review have led to the marketplace being overrun with lower-quality apps. While Apple continues to enforce strict app review measures before publication, Google often relies on automated checks combined with malware scans to speed up the app review process. It tends to have a shorter app review period as a result of its lighter touch in terms of human review. In July 2024, Google announced it would raise the minimum quality requirements for apps, which may have impacted the number of available Play Store app listings. Instead of only banning broken apps that crashed, wouldn’t install, or run properly, the company said it would begin banning apps that demonstrated “limited functionality and content.” That included static apps without app-specific features, such as text-only apps or PDF file apps. It also included apps that provided little content, like those that only offered a single wallpaper. Additionally, Google banned apps that were designed to do nothing or have no function, which may have been tests or other abandoned developer ...