Pinterest finally admits mass bans were a mistake caused by an ‘internal error’

Summary

Pinterest has now publicly apologized for the wave of moderation issues that have swept across the social network over the past few weeks, leading to account bans and Pin removals that users said were unwarranted. In posts published to social media Tuesday, the company took responsibility for the issue, saying that an “internal error” led to some users’ accounts mistakenly being deactivated. The company didn’t share more details about what caused the error, though many have wondered if the bans were driven by an overreliance on AI-powered moderation. The problems have led to unrest and anger among Pinterest’s user community. People complained the company ignored their concerns and said it wasn’t being transparent about the problem or how it was being addressed. For weeks, Pinterest users have been reporting the mass bans in the comment sections of Pinterest’s social media posts, on the Pinterest subreddit, and elsewhere. Reddit users, for instance, regularly complained the deactivations and removals made no sense, as their actions and posts didn’t violate Pinterest’s policies. In a pinned megathread on Reddit, users lamented the sudden loss of their Pins and Boards without reason, while others responded more in anger and frustration. One group of users even threatened legal action over the mass bans. Some suggested targeting Pinterest CEO Bill Ready and other execs on LinkedIn with their complaints. All the while, Pinterest didn’t officially comment on the matter until May 1, when it posted on X that “we hear your concerns about the recent account deactivations.” However, the company also stated it monitors its platform regularly for content that violates its Community Guidelines. In other words, it refused to admit the problem was real. Instead, Pinterest requested users send a DM if they believed their account was deactivated in error, as if the bans were so few and far between that they could be handled as one-offs. Things have now changed with Pinterest’s new st...