Take9 Won't Improve Cybersecurity

Summary

Why Take9 Won’t Improve Cybersecurity There’s a new cybersecurity awareness campaign: Take9. The idea is that people—you, me, everyone—should just pause for nine seconds and think more about the link they are planning to click on, the file they are planning to download, or whatever it is they are planning to share. There’s a website—of course—and a video, well-produced and scary. But the campaign won’t do much to improve cybersecurity. The advice isn’t reasonable, it won’t make either individuals or nations appreciably safer, and it deflects blame from the real causes of our cyberspace insecurities. First, the advice is not realistic. A nine-second pause is an eternity in something as routine as using your computer or phone. Try it; use a timer. Then think about how many links you click on and how many things you forward or reply to. Are we pausing for nine seconds after every text message? Every Slack ping? Does the clock reset if someone replies midpause? What about browsing—do we pause before clicking each link, or after every page loads? The logistics quickly become impossible. I doubt they tested the idea on actual users. Second, it largely won’t help. The industry should know because we tried it a decade ago. “Stop. Think. Connect.” was an awareness campaign from 2016, by the Department of Homeland Security—this was before CISA—and the National Cybersecurity Alliance. The message was basically the same: Stop and think before doing anything online. It didn’t work then, either. Take9’s website says, “Science says: In stressful situations, wait 10 seconds before responding.” The problem with that is that clicking on a link is not a stressful situation. It’s normal, one that happens hundreds of times a day. Maybe you can train a person to count to 10 before punching someone in a bar but not before opening an attachment. And there is no basis in science for it. It’s a folk belief, all over the Internet but with no actual research behind it—like the five-second rule...