OpenAI's Sora is now available for Free to all users through Bing Video Creator

Summary

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more OpenAI‘s Sora was one of the most hyped releases of the AI era, launching in December 2024, nearly 10 months after it was first previewed to awe-struck reactions due to its — at the time, at least — unprecedented level of realism, camera dynamism, and prompt adherence and 60-second long generation clips. However, much of the luster has worn off as numerous other AI video generators — from U.S. startups Runway to Luma to Chinese competitors Kling, Hailuo MiniMax and Israel’s LTX Studio — are all offering generative AI video models and applications for consumers and enterprise users that rival or have already surpassed OpenAI’s offering. Also, we still haven’t gotten 60-second generations from a single Sora prompt (as far as I know, the maximum appears to be 20 seconds). But now OpenAI and its ally/investor/frenemy Microsoft are seeking to bring Sora to far more users — for free (at least for a few generations). Today, Microsoft announced that Sora is now being offered through its Bing Video Creator feature on the free Bing mobile app for iOS (Apple iPhone and App Store) and Android (Google Play Store). That’s an incredible value, given that to get it through ChatGPT and OpenAI, you’ll need to pay for a ChatGPT Plus ($20 monthly) or Pro ($200 monthly) subscription. Bing Video Creator with Sora is the latest in a series of AI-driven offerings from Microsoft, following the release of Bing Image Creator and Copilot. VIDEO As Microsoft Corporate Vice President (CVP) and Head of Search Jordi Ribas wrote on X: “Two years ago, Bing was the first product to ship image creation for free for our users. Today, I’m excited to share that Bing Video Creator is now available in the Bing mobile app, everywhere that Bing Image Creator is available worldwide. Powered by Sora, Bing Video Creator transforms your text prompts into sh...